![]() With that being said, I’ve actually been re-considering my marketing strategies lately. I’ve personally never been a big spender in the advertising space (I prefer to play the waiting game with strategic SEO). Try not to get TOO crazy with your Video Pins or you’ll risk distracting your audience away from the content you worked so hard to create! Use great branding and don’t forget to add your logo/watermark somewhere on the video (Pinterest recommends avoiding the bottom right-hand corner).īe strategic with your video content! Storytelling and how-to content is currently seeing the highest amount of engagement with Video Pins, so try starting from there!Ĭreate video templates that include text, effects & graphics- this will help you stand out from the crowd AND you’ll be able to easily create more Video Pins in the future! With that being said, simplicity will never go out of style. Hook your audience with the first 1-3 seconds with eye-catching video content And if you don’t currently have any, then create some! Once you’ve created a board, you’ll want to go back and create a description for the board so that users can discover your content! Make sure you add in any relevant keywords, as well as 1-3 hashtags related to the board. Make sure you pin your videos to any relevant boards you have. Create Relevant Boards for your Pinterest Videos Pinterest was actually designed as a search engine, which is why you will often discover Pinterest queries when searching a topic on Google Search. I cannot stress this enough- basic Pinterest keyword research and keyword-rich Pin Descriptions will be absolutely vital to your success on Pinterest! For those of you that think of Pinterest as a social media platform- I hate to be the one to burst your bubble, but you’re wrong. Pinterest Video Best Practices Pin Description Tools to quickly & easily create Pinterest videos How to upload a video to Pinterest - Run Promoted Ads How to upload a video to Pinterest - Upload directly (without promoted Ads) Read along for Pinterest Video best practices, tools & resources to create stand-out content, and directions on how to upload a video to Pinterest, both directly (without running ads) and by running Pinterest Promoted Ads. GIF or YouTube video- but these will not auto play on Pinterest.įortunately, Pinterest has now introduced an auto play video feature that allows anyone & everyone to upload Pinterest Videos- woohoo! ![]() ![]() And the only other alternative to Promoted Pins was to Pin an animated. So it probably comes with no surprise that every platform is pushing video features out like crazy! My favorite of these recent video features- Pinterest Video Pins!Īlthough technically introduced in August 2017, you could only use the Video Pins feature if you paid for it via Promoted Pinterest Ads. …or dive deeper into a topic with a relevant how-to tutorial, like the one you’re currently reading. You can use video content to tell a compelling story about your brand, showcase your product being used… The world has seen a massive growth of video content over the past decade, and for good reason!Ĭreating high quality video content is a sure-fire way to get your brand noticed in a crowded space. They’re a food website, so they create helpful (and delicious) recipe video Pins using Story Pins. Pinterest highlights Tastemade as a great example. Look to create an educational video that makes sense for your business. In many cases, t his equals educational content – think tutorials, how-tos, and DIY hacks. Pinners are big on authenticity, so it’s essential to understand what they’re searching for on the platform and deliver it. Pinterest now offers a lot of shopping tools to support the attention gained by your video Pins. ShoppingĬonnect your online store to your Pinterest profile by creating a catalog. These can highlight specific products your business is selling and include key elements like your logo and an actionable CTA. PaidĬreate video Pin ads with a target audience in mind. Organic Pins are a great way to build up your Pinterest profile presence and show Pinners that you’re not solely there to post ads. Create video Pins, allocate them to a themed board, name and caption them with some keywords and let them attract an audience the good old-fashioned way. We suggest exploring all three of the below options where you can share your video Pins for a well-rounded approach. Pinterest has a lot to offer for businesses who want to create content.
0 Comments
Leave a Reply. |